If you are an seo consulting firms looking to drive relevant, converting traffic to your website, you must master dominating the first few pages of search engine results pages (SERPs). However, for smaller businesses, this appears nearly impossible. After all, the competition is fierce, and search engine algorithms are getting more sophisticated than ever before, so any errors in your website content could result in you being pushed down the SERPs.
However, for marketers in all industries, increasing organic visibility is a top concern. According to the HubSpot survey, SEO is most organizations’ primary concern and focus, outranking all other marketing-related endeavours.
However, increasing organic reach through SEO necessitates a long-term, continuous plan, with the ultimate goal of achieving the top spots on the results page. After all, traffic rates drop dramatically depending on where a link appears in the SERPs.
According to SEO Clarity’s data, a link in the first position has a CTR nearly 400% higher than a link in the fourth place. As a result, putting your site’s content to the top of the rankings is critical – especially for localized audiences. So, how can marketers develop content for their websites that wins them high rankings?
Let’s dive straight in to explore the most effective ways that can help you qualify your website content for strong SEO results:
Improve your blogging platform
The quality of the blogging platform on your website can have an impact on your rankings. In 2010, Google revealed that page speed was a ranking factor, and in 2018, they released the Speed Update, which included mobile loading speeds. When it comes to online interactions, marketers are well aware of how UX influences the success of a business. Speed, mobile optimization, and internal connectivity are more important than ever before — even minor flaws can bring you down.
But it’s the method through which Google measures this speed that’s actually fascinating. It does not always keep track of how long it takes to load the complete page. Instead, it tracks the time it takes for a visitor to complete a document, which is the time it consumes before they can interact with the website. As a result, not all of the content needs to be loaded completely.
By just loading areas of the website that the visitor is reading, you can reduce the time it takes for this document to complete. This means that as a user scrolls down your page, it will progressively load, and they will never have to wait for chunks of the material to load. This is especially beneficial if your website contains a large number of high-resolution images or videos that consume a lot of bandwidth.
Make sure you’re running the latest up-to-date and upgraded version of your blogging platform. Using the most recent versions will usually assist to resolve any previous issues. One of the most recent WordPress updates, for example, is significantly faster and more secure than earlier
versions. You can see immediate changes in these areas by just changing your blogging platform.
2. Enhance website content with rich snippets
The only area in the SERPs that is higher than the first result is position zero, often known as a featured snippet. This will be used by Google to present users with a clear and simple answer to their inquiry, which many people would appreciate. However, getting your material into this coveted area is difficult – there is no sugarcoating it. It’s crucial to remember that rich snippets don’t always mean greater traffic for your website. In fact, approximately half of all Google searches result in no clicks, owing to the prominence of highlighted snippets.
It’s crucial to remember that rich snippets don’t always mean greater traffic for your website. In fact, approximately half of all Google searches result in no clicks, owing to the prominence of highlighted snippets.
In any case, this should not hamper you from creating “snippet bait” content to obtain the coveted position zero feature. Snippets are still useful and connect you to your audience; additionally, other types of featured snippets can influence clicks if customers want to learn more or add an item to their cart. You’ll need to become very knowledgeable with keyword phrases in your sector to qualify for these top spots. You should concentrate on intent and deliver enough – but concise – information to satisfy your clients’ needs.
One method to achieve this is to respond to frequently asked questions. You should also structure your blog’s material in such a way that Google can simply categorize it into featured snippets.
3. Incorporate structured data into your HTML
You may also qualify your blog and website material for better result page placements by working behind the scenes. This is referred to as structured data, and it effectively provides Google with additional context hints so that it can scan your site and pull information for results.
Your Schema markup is a good place to start because it can provide your featured result extra information. Consumer behaviour is heavily influenced by ratings and reviews, as all marketers are aware. The fact that your site has a lot of positive feedback could lead to increased clicks. There are numerous tools and dedicated plugins for various platforms available to assist you with Schema markups. Other sorts of data structures can be used on your website to improve content and search results. This includes the following:
1. Rich cards for enhancements, specifically on mobile devices
2. Knowledge graph for information about your company
3. Carousels for various rich results in a rotating “carousel” style
You can offer Google a lot more information to work with if you optimize your structure properly. This raises your chances of being featured in these types of special features, which will drive your links to the top of the search results.
4. Create a knowledge base
You should establish a comprehensive knowledge base that addresses FAQs particular to your organization, in addition to answering industry-specific questions for rich snippet spots.
This eliminates the need for customers to search forums or contact customer support for answers. Instead, it will appear in their Google search results right away. This can be applied to both B2C and B2B businesses. This can set you apart from your competitors who keep this information hidden or only disclose it when a client contacts a sales representative.
5. Media content is important
SEO encompasses more than simply website content and blog entries. All other sorts of media and marketing content should also be SEO-optimized.
These days, video material is frequently seen in the SERPs.
It will be much more searchable if the audio is transcribed so that Google can better identify keywords inside the video.
It’s worth noting, though, that with paginated transcripts, you’ll need to produce closed captions that are indexable. To aid SEO, you should also be smart when establishing image tags. This is an excellent place to include target keywords, as long as they are relevant to your website’s image and content. Finally, remember to optimize your social media content.
While social networking does not always help your site’s overall SEO, some of your content will show up in Google searches. As a result, their website may see an increase in traffic. This is especially significant for searches that are specific to a specific location. Marketers should link their social media networks to their websites and index their content accordingly.
Conclusion
Getting your links to the top spot on the SERPs is not something that will necessarily just happen because you put out a great piece of content or offer excellent services. It requires strategy, particularly in your content marketing and data structure. Looking to accelerate your content strategy game to rank higher on the search results, Propel Guru, the top seo agency can help you drive more winning clients in 2021 and evolve as a leading firm in this competitive marketplace. Using these effective tips can help you optimize your website content as well as the content you create for other clients to drive in more traffic, earn more visibility, and ultimately reach more customers.
Site Title 